Privacy Policy


Effective Date: [6/19/25]

MPS provides advanced virtual try-on software that powers e-commerce personalization for fashion brands. While this website is B2B, we value the privacy of both our clients and the end consumers who interact with our embedded software.


1. Information We Collect

On this Website:

We collect minimal data via this website:

  • Business contact submissions (Name, Email, Company, Job Title)

  • Site usage analytics (non-identifying traffic metrics)

We do not collect personal shopping data or biometric information via this website.


Through Our Embedded Software (Client Sites):

When integrated into fashion house e-commerce platforms, our virtual try-on engine may collect:

  • Voluntarily submitted body metrics and interaction behavior

  • Session analytics such as outfit preference, style engagement, and dwell time

  • Optional fit preference and sizing feedback

  • Device, browser, and anonymized IP/geolocation data (only with user consent)

This data is collected for:

  • Improving garment fit accuracy

  • Supporting personalized product recommendations

  • Enabling partner brands to offer enhanced shopping experiences


2. Data Ownership & Consent

  • Data collected via our embedded technology belongs to our client brand, and is shared with MPS under strict data processing terms

  • All consumer-level data is fully opt-in, with brand-specific disclosures presented at time of interaction

  • We support brand-aligned customization of consent messaging, cookie behavior, and marketing opt-ins


3. Strategic Use of Data

While our business today is centered on software licensing and integration, we believe that ethical data acquisition and consumer personalization analytics will define the future of fashion e-commerce.

Aggregated, anonymized behavioral data generated through our platform may:

  • Improve our fit prediction algorithms

  • Power future personalization engines

  • Enable secure, high-value consumer insights (for partner brands and strategic acquirers)

We do not sell personally identifiable data. All analytics are aggregated unless explicit consent is granted by the consumer through our clients.


4. Security

  • MPS uses enterprise-grade encryption and secure data zones

  • We follow GDPR, CCPA, and industry-standard privacy frameworks

  • Data from try-on sessions is stored only when necessary, and only with consent